During the last few weeks, we have shown our product and gotten feedback from our target audience on what they liked and where we could improve. We did this by creating and sending out a new survey and conducting a focus group. Having our MVP at a place where we could truly show our audience what we had to offer helped us to know where we needed to focus our attention in the final stretch of our project creation.
The second survey we created was a focus survey where we shared our website with our potential users. We asked questions about the product specifically whereas our previous survey asked what information they would want to know about Name, Image and Likeness (NIL) rights. These questions asked for their initial reactions, the quality of information, favorite part of the website, their likeliness to use and share our website with others and more. A majority of the responses we received were from fans which was what we had expected. With our recent change to include fans in addition to coaches and athletes, we are able to reach and provide a product for a larger audience. We realized how difficult it is to get a product in front of coaches and athletes, so by expanding our target audience, we can increase usage and visibility for our website and our social media platforms too.
An important final step for our team was the creation of a marketing plan. We focused on social media marketing specifically, which included creating our social accounts, working on the type of content we would post on each platform, and how we would effectively use each account. We settled on using Twitter, Instagram, Facebook and YouTube right now, aiming to inform people, promote NIL deals, and curate news from other sites, but at the same time encouraging users to visit our website. We decided that the best way to use our social media accounts would be to give users a teaser of what our product offers, with the hope that they would use our product, rather than just sticking to social media. We’ll use a smaller marketing budget to promote posts and partner with brands and athletes to drive traffic to our pages.
During this final sprint we also presented our final product to the class as well as guest speakers. We made slides to accompany our presentation and we were able to demo our final website to the audience. In preparation for the presentation, we each split up talking points among ourselves and practiced going through the presentation. That way on presentation day we felt less nervous and were more cohesive talking as a group. The presentation went very well. Every group member did a wonderful job talking and explaining their part and the website looked great as we were doing the demonstration. After our presentation, one of our classmates actually commented on how far our website had come since we had last shown it to the class. And it really has come a long way. Our pages are more interactive, there are more visuals on the website, we created a cohesive color scheme that runs throughout the whole website and makes it more aesthetically pleasing, and we added another page to the website, the news coverage page, which really brought it all together.
It has been wonderful to see how far we have come from our earliest ideas. Like we mentioned above, seeing how everything all came together made all the work we had done up to that point worth it. One of the biggest reasons the creation of our product and idea came together so seamlessly was because of the effortless teamwork by everyone in the group. Specific tasks and assignments were divided up equally between the four of us. With everyone carrying their weight, the creation of Game Changer felt simple. No task felt too difficult to overcome, but at the same time, never felt too easy or pointless in the grand scheme of things. Additionally, our communication amongst each other was always on point. There probably wasn’t a single time all semester where we encountered a problem due to a lack of communication. If there did happen to be any confusion, we were quick to sort things. This allowed us to operate with minimum opportunities to make a mistake. We might have overlooked it during the process, but our ability to operate easily as a team made everything feel relaxed.
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