Athletes

The NCAA has adopted a name, image and likeness policy as of this year that basically distributes rule-making to each state’s legislation. This means that rules for NIL are different from state to state. 

 

However, Texas makes its NIL law rather simple. The state has permitted student-athletes to engage in NIL sponsorship outside of their universities, as long as it does not directly include the university in any way, and as long as it is not an endorsement of alcohol, tobacco, or banned substances. 

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Additionally, high school athletes cannot engage in NIL sponsorship in the state of Texas. A student-athlete must be enrolled in a university first. Also, future NIL sponsorship deals can’t be used in the recruitment of a student-athlete. 

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Finally, most universities require that student-athletes report their NIL sponsorship deals in full detail to the university. If the school requires this, it is also therefore required by the state that the student-athletes follow university policy. 

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All that being said, NIL law is rather loose. There is so much potential for student-athletes to take advantage of their status and make some money. But the biggest obstacle is understanding HOW to take advantage. 

There are multiple steps that we at GameChanger advise that you take in your NIL sponsorship process.

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